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 “Which is greater; your motivation to achieve your goal or your fear of the obstacles.  Whichever is greater will win!Ferne Eliz King 

A healthy balanced life and business.
King FrameWork ignites your curiosity to shift your paradigm.

“Connecting the dots across strategy, execution and awesome change experiences”

"I made changes, but we are not realising what we dreamed or planned."

"There is too much chaos, I cannot figure out the critical from the important."

"I'll focus on health once I get 'there!" NO NO NO

"Where do I disrupt to change direction? What do I stop, merge, slow down, start, how do I take others on the journey?"

What's the consequence if you take no action?

Ferne plays in the 20% of successful change outcomes.

“If you do the same thing today as yesterday, your tomorrow will be the same as today”.  Ferne Eliz King

Helping To Achieve An Aspirational Future

King FrameWork

Using curiosity to inspire which in turn drives innovation to define the right things, realised in the right sequence, embedded in the right way so whatever the change is, it sticks, with a sense of urgency anchored to your future.

Partner with Ferne and become the best you, fulfil potential, reach your goals and aspirations. Ignite curiosity for the future, unlock options to implement actions. Overcome obstacles to achieve your what if.  Imagine that feeling of success



“There are the managers and there are leaders. Managers keep you running on the same spot

Leaders take you on a journey. Follow Ferne and be amazed”

– Andrew Willis

“I’ve known Ferne for 20+ years, an amazing track record in very complex environments. Very good in not only managing the outcomes but guiding and coaching senior executives, she cuts thru the complexities and politics and avoids inertia”

– Peter Williams

“Collaborative, authentic, transparent and passionate leader with exceptional communication skills. Brilliant at coordinating.

Awesome ability at helping others craft and shape their actions.”

– Alister Freeman

“I have known Ferne for a number of years and continue to be grateful we crossed pasts on our career journeys. Ferne is an authentic, generous person with a deep passion for helping others and the community. Her commitment to see others succeed has continued to expand. She decided to take on some challenging overseas career roles where she worked with multi-cultural teams in situations that opened her eyes to even more opportunities to be an advocate in helping people be true to themselves. As we have aged (and developed deeper wisdom!) Ferne’s commitment to give time to supporting people and wonderful causes has not waivered. It’s terrific to see Ferne creating her own personal brand I wish her all the best for the future.”

– Michelle Murray

“Across my 20+ years of working with people and companies all over the world I must say Ferne is one of the most inspiring hardest working and authentic people & leaders I have had the pleasure of crossing paths with. At first I couldn’t connect dots.. how was it that this calm, easy to talk to, down to earth person is advising and influencing the C level and boards of some of the largest companies? Then time after time I was there to see the results of her work and hear her praise by perople at all levels of the organisation. As I got to work with her over time I discovered she is insightful, balanced, mindful and soulful. Love your work Ferne and thank you for all your guidance and mentoring you gave me in my early days as a young entrepreneur.”

– #SidneyFromSydney

About Ferne Eliz King

Ferne’s back story is similar to so many others and was not picture perfect,  she is very grateful to have lead a global career from a very simplistic and at times problematic childhood.  Her back story did not hinder her reaching many pinnacles, including working in very diverse and culturally challenging environments.  Globally recognised and called upon for her skills in quickly making clearer water out of mud and connecting the dots between strategy and execution.

She has come out the other side of two very significant relationships and very proudly and humbly became a mum at 49 after many years of IVF.  A health scare also motivated Ferne to rethink the prioritisation of health and wellbeing in her life. Ferne is in her late 50’s excited to know she will never stop learning and experiencing new things.

Ferne has managed over 2.5B worth of programs to facilitate growth and efficiencies including a significant number of merger and acquisitions and interestingly creating some glue for managing marketing and managing communications for a significant European event. She has implemented and managed a globally recognised portfolio prioritisation office for a 1B+ business prioritising operational, continual improvement and growth investments.

Ferne loves making a difference, she is passionate about a legacy which is imagining a world where more people and businesses realise their aspirations and that domino effect.  Imagine that world, shifting the dial on the statistics.

Answer this …what are the consequences of not taking action?


Consultancy Services

Strategic planning; focus and prioritisation frameworks; embedding strategic and /or tactical change, day 1 readiness, advice on delivery before you start, or advise on recovery actions when a program is not going to plan.  Setting up or improvements to a portfolio prioritisation office.

Health and a Clean Green Home

Giving back ..
I’m no lifestyle guru, just a busy professional and a mum!  I can share what I researched, what did not work, what did work and the differences I’ve made in my life post a health scare a few years back.  My 86 year old mum is also following these lessons, if she can change habits anyone can!  Health and a clean green home .. couldn’t do the rest of what I do if I didn’t do this. Call me (this ones for free!)

Mentoring Individuals or Teams

Become the best you in the best form then accelerate, imagine that feeling of overcoming obstacles, that feeling of success.  Inspiring teams that wish to ignite curiosity on the possibilities.


Crises Call

You have a meeting for prioritisation or change actions and you need to chat with someone who gets it to shape your prep!  Or preparation for a job interview relating to prioritisation, sequencing, change management


Start with quality questions for you, your life and business. 
End with a healthy balanced life.

King FrameWork