“Which is greater; motivation to achieve aspirations or fear of the obstacles.
Whichever is greater will win!
Ferne Eliz King 

Ferne accelerates the journey for you to realise outcomes, that stick.
The value lies in her engaging personality, expansive global experience, partnering skills and deep knowledge of creating organised effort and outcomes from intent.

Imagine life where more people and businesses realise their aspirations – quickly!

Achieve outcomes that are sustainable and effective .. and stick the first time. Strategy to Outcomes.

Focus on the critical vs important, what data to use to prioritise.

Be in the drivers seat of your business strategy or life plan.

Transition your future story into action and gain engagement from those that matter.

Balance what you love, what the world needs, what you get paid for, what you are good at with good health and wellbeing.

What's the consequence if you take no action?

“If you do the same thing today as yesterday, your tomorrow will be the same as today”.  Ferne Eliz King

Achieve Your Aspirational Future

Simplistic 8 step framework that compliments any method you have.

Creating a partnership with you or your strategic team.  Using curiosity to inspire, define or clarify clear outcomes.  Analyse the right data or considerations to prioritise and sequence the critical vs important actions. For businesses having a strong conversation about business architecture, for individuals a strong conversation on what is your narrative.  Enabling buy in from the right people in the business or your life.  Applying the right balance of science vs art to bring about the change plan required for your future story to be realised quickly and efficiently.



“Collaborative, authentic, transparent and passionate leader with exceptional communication skills. Brilliant at coordinating.

Awesome ability at helping others craft and shape their actions.”

– Alister Freeman, Transformation Leader

“I have known Ferne for a number of years and continue to be grateful we crossed paths on our career journeys. Ferne is an authentic, generous person with a deep passion for helping others and the community. Her commitment to see others succeed has continued to expand. She is an advocate in helping people be true to themselves. As we have aged (and developed deeper wisdom!) Ferne’s commitment to give time to supporting people and wonderful causes has not waivered. I’ve seen first hand the affect Ferne has made in so many individuals lives.”

– Michelle McCrum, Leader of Change | Board Director | Business Transformation | GAICD

“Across my 20+ years of working with people and companies all over the world I must say Ferne is one of the most inspiring hardest working and authentic people & leaders I have had the pleasure of crossing paths with. At first I couldn’t connect the dots .. how was it that this calm, easy to talk to, down to earth person is advising and influencing the C level and boards of some of the largest companies? Then time after time I was there to see the results of her work and hear her praise by people at all levels of the organisation. As I got to work with Ferne over time I discovered she is insightful, balanced, mindful and soulful. Love your work Ferne and thank you for all your guidance and mentoring you gave me in my early days as a young entrepreneur.”

– #SidneyFromSydney, CEO @ Saasyan | AI Powered Online Student Safety

“I’ve known Ferne for 20+ years, an amazing track record in very complex environments. Very good in not only managing the outcomes but guiding and coaching senior executives, she cuts thru the complexities and politics and avoids inertia”

– Peter Williams, Chief Edge Officer, Centre for the Edge at Deloitte Australia.  How digital drives change.

“There are the managers and there are leaders. Managers keep you running on the same spot

Leaders take you on a journey. Follow Ferne and be amazed”

– Andrew Willis, Major Incident Manager, Tabcorp

“Working with Ferne on at the time biggest transformational changes NAB business banking had ever attempted was simply one of the highlights of my career. Her leadership, humour and ability to pull the right people together to have the most important conversations at the right time was incredible. As Program Director she possessed the unique ability to harness everyone’s skills and direct them to achieve amazing outcomes. Her ability to be strategic and tactical in one conversation and help people see the end vision and how we would get there demonstrates her depth and breadth of experience in global strategic change. If I was asked was there one transformational leader I would wholeheartedly work with again it would be Ferne. Every person’s opinion mattered to her and she truly wanted to understand and measure why we were changing and how it would improve at an individual, team, business unit and organisational level. Her mentorship to all of her colleagues was outstanding. A truly rare leader who comes from the heart and yet is very ready to make tough decisions when needed”

– Emma Woolrich | Change specialist PROSCI | International award winning author | SpirituallyYouOrbGenetics founder | passionate about facilitating change for purposeful outcomes 

About Ferne Eliz King

Ferne is very grateful to have lead a global career in spite of a less than picture perfect back story. Globally recognised and called upon for quickly accelerating complex change to achieve business strategies.  Translating strategies to actionable plans, prioritisation of those actions, engagement from the right people, bringing business architecture  to life or your life plan if individual and in many cases driving the change as a program director.  The bottom line is Ferne accelerates businesses or individuals to achieve outcomes and enabling that is her passion.

Ferne used her wonderous career, problematic backstory, life experiences, fifteen rounds of IVF, financial highs and lows with a great mix of friendships and mentors to reach the pinnacles she has in her life. She has been involved in over 2.5B worth of change programs across a raft of industries and 25+ merger and acquisitions to facilitate growth and efficiencies.  She very proudly became a mum at 49. A proud aunty, godmother and mentor and coach to many.  A health scare motivated Ferne to rethink her own narrative in this world. That journey enhanced her wisdom and balanced out the science and art of achieving future aspirations.

Ferne is in her 50’s, is excited knowing she will never stop learning and experiencing great things, inspired to partner with others applying her wisdom, learning and insights.    Ferne loves making a difference and strives for a world where more people and businesses realise their aspirations including great health and wellbeing.

Ferne’s passion is consulting and coaching to achieve outcomes.

What are the consequences of not taking action?



The gap between the future vision and the plan to achieve it, the right things at the right time.  


I’m no lifestyle guru, just a busy woman.  I can share what I researched, what has and has not worked.

Life Coach | Individuals or Groups

Become the best you in the best form then accelerate, overcoming obstacles. Imagine that feeling of success.


Crises Call

You have a meeting that you don’t feel in control of?   Talk NOW about getting the engagement you need.


Start with curiosity and quality questions, turn into actions and end with outcomes.

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Ferne Eliz King