Is what you offer valuable to clients?
Identifying where there is a need for what you do or provide and how to deliver your value in compelling way is not as easy as it may seem.
Gone are the days of ONE elevator pitch, we see so much diversity and flexibility in the market, and we must be able to articulate our value in a manner that will best resonate with prospective clients. Our people must effectively communicate to a variety of stakeholders, each of whom listen and take information in different ways. Key words and phrases are a starting point, empowering your people to mix and match to deliver your value successfully to ideal clients and markets is imperative.
If you can’t explain it simply, you don’t understand it well enough.
– Albert Einstein
Can you articulate the value you provide and the need for it in the market? Can everyone in your organisation articulate this story authentically in their own words, culture, ways of language?
I’m going to take a moment to gloat… I bake a magnificent coffee cake! You will have to take my word for it, but it looks and smells as delicious as it tastes. It has been my go-to recipe for years!
But, would I serve this cake to my 7 year old daughter and her friends for her birthday? Definitely not! It would be a massive fail and candidly a waste of a magnificent cake. If I were to tweak the recipe to replace the coffee with caramel, I think there will be a lot of happy (and potentially very sugar high) little vegemite’s running around.
However, I would absolutely serve a coffee cake to the parents at the party. There would be a much higher chance of pleasing adults with a coffee flavoured cake.
The bottom line is do not WASTE your value on the wrong people or markets!! Recognising your value is not always easy and is an achievement in itself, ensuring you can convey this value in relatable terms to any individual is also very essential. But it is just as important to think of where this value fits. In business you need to target the right stakeholders at the right time (or tweak your value to make it fit, as I am doing with my daughter’s birthday cake). In life, surround yourself with people that appreciate and support your value. There is no point trying to force a square peg in a round hole when there are plenty of other round holes available if you know where to look. Are you ready to find those round holes?
It always seems impossible until it’s done.
– Nelson Mandela
Ferne Eliz King
Love Life Love YOUR Life
Curious about Actions for Your Tomorrow
Let’s have a 30 min free chit chat. If you are an inspired individual or are in an inspiring business I’d love to listen to your journey, your challenges and your dreams. I want to know about your superpower, I can help you with that- everyone has one! I want to turn up your curiosity dial and together create options and then actions, rejig your actions to achieve your tomorrow. I want you to leave this call believing in yourself,
being inspired and having hope for the future.
My superpower is to ignite change and inspire actions to achieve the imaginable future of individuals and businesses. The first step is facilitating you to unlock your curiosity.