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Why I do What I do!

Why I do What I do!


I cannot make up my mind between these two statements ..

“To inspire action to ignite change so that you realise your imaginable future.” or

“To inspire people to do the things that inspire them so that, together, we can change our world.”

I love love love my why, I love it when I get to laugh with my friends and colleagues (as per the cover photo of me laughing! ) as an outcome of living my dream – living my why.

There is a whole life journey of experiences that feeds into this why.  I think from my earliest memory as a toddler was to figure out a way to achieve an outcome via a different way than was currently being undertaken. As life progressed there have been plenty of occassions where I also needed to rethink the destination.  We all have a story, I am proud, inspired and grateful that my story had some awesome mentors along the way.

What I do?

My superpower is to ignite inspiring change for individuals and business.  Partnering with inspired individuals, unlocking human curiosity that in turn creates options.  Taking those options and rapidly rejig actions and focus to realise your imaginable future.

Delivering transformation change is my specialty along with looking at a portfolio or quantity of actions and contributing to what to stop, start, merge or defer to another time to make way for your path ahead.

How do I do it?

Partnering with inspired individuals applying my consulting and coaching services to deliver transformation change as I have done globally for 30+ years.  I do this with businesses and  individuals supported by the consulting firm I work with or by on line material I’ve developed.

What do I mean?

I had a choice, reskill and do something else – or do what I know best and do well and figure out different ways of doing it.  I’ve taken my 30+ years of global transformation experience of over 2.5B of programs and coaching and influencing 100’s of people and rejigged the way in which I deliver that service.

Often people will say – give Ferne your goal and see how rapidly she will help get you there?

  • 80% of business transformations fail AND of the small %, reportedly 3%!, of the population who set goals, only 8% actually achieve – engaging with me helps increase your odds!
  • Only 10% of our population say they achieved what they wanted in life – engaging with me helps increase your odds!
  • Going from feeling lost, stressed, overwhelmed to refreshed, in control, passionate
  • Get results by being relatable and personable
  • Solving for solutions to achieve their tomorrow – rapidly
  • Good communicator and has the ability to cut through complexity and politics to avoid inertia
  • Facilitator, negotiator, leader
  • Ability to recognise individuals’ key strengths and bring people together
  • One of the most inspiring, hardest working and authentic people & leaders
  • Insightful, balanced, mindful and soulful.
  • Significant knowledge and understanding of change management and leadership
  • Guides and inspires
  • Clear view of plan, strategy and required procedures
  • Strategic, compassionate, and transformational leader
  • Manages project portfolios and large projects in very complex environments
  • Guiding and coaching senior executives in what needs to be don

But who am I… what has happened to create my why?

I grew up in a low socioeconomic environment where my emotional and physical safety was not always tended to. From a young age I was determined that I didn’t want to have the life I had as a child as an adult. So, what was I going to create my imaginable future? Transforming my life path was far from easy! My father always said ‘learn from people that get knocked down and keep getting back up again, and have others learn from you!’.. I can’t count the amount of times I have been knocked down and wanted to stay there, but those words have always stuck with me, and that advice is attributed to getting the future I wanted for myself!

Fast forward to my now, I live on a beautiful property navigating the early days of a relationship seperation during Covid.  I am a mother to a 6-year-old girl who I conceived at the age of 49 after 15 rounds of IVF.  I designed and built a tiny house so my 84-year-old mother could live on the property with us and be close to my daughter, while still having her own independence. This led me into a Tiny House business, where we have 1.6M online views to one of my designs. I had part of my stomach removed in 2019 due to early signs of cancer while in a massive transformation role for a major bank in Australia.  This lead to a serious look at my health and home environment, I now talk to others about the lifestyle changes I chose to make as a foundational element to achieving sustainable success.   Over the past 30+ years I have had a wonderful career travelling the world as a professional service consultant AND LOVED IT!! I have been fortunate enough to have been mentored by many awesome CXO;s and Dr John Dimartini, Dr Alicia Fortinberry and Michelle Murray- their insight stretched my thinking and got me to believe in myself to achieve the life I live now.  

We all have a story .. mine is no more complex or confusing as others but I am proud of what I have done with my lessons and being brave to take that on line to help others achieve their imaginable future. 


Book a free 30 min chat and lets see what magic can be created

Curious about Actions for Your Tomorrow

Let’s have a 30 min free chit chat. If you are an inspired individual or are in an inspiring business I’d love to listen to your journey, your challenges and your dreams. I want to know about your superpower, I can help you with that- everyone has one! I want to turn up your curiosity dial and together create options and then actions, rejig your actions to achieve your tomorrow. I want you to leave this call believing in yourself,
being inspired and having hope for the future.

About Ferne

My superpower is to ignite change and inspire actions to achieve the imaginable future of individuals and businesses. The first step is facilitating you to unlock your curiosity.


Rejig Focus To Take Inspiring Action

Health & A Clean Green Home

Ferne Eliz King Chit Chat

Create the Tiny Life You Crave

Igniting Change Toolkit for your Business

Igniting Change Toolkit for your Business

Igniting Change Toolkit

Tips for your business from someone who has over 2.5B global transformation investment experience and mentored 100’s of people – yes I’m older and grey, or as my mum says – mature! I did not have children until much later in life so I was able to be a work a-holic up to 49 years old !  Now I’m learning the art of story telling and passing on perspectives to help others. 

My superpower is to ignite inspiring change for individuals and business. I empower individuals to unlock human curiosity that sequentially creates options.  I use those options and rapidly rejig actions and focus to realise the imaginable future for you or your business.

This article compliments a previous blog on questions and follows the ethos of “The quality of your life (business) is based upon the quality of the questions you ask yourself (your network) and the quality and quantity of actions you take for yourself (your business)”;  adapted from a quote from Dr John Dimartini. 

The below toolkit of recommendations is framed from 30+ years helping to drive transformation programs in small, mid and large sized businesses globally.  I’ve reflected and reviewed what would be the recommendations for people needing to look at their tomorrow in todays environments.  I went to bold some of the key words or phrases and nearly had the whole thing in bold. Enjoy and I sincerely hope that this helps you think about how to manage your tomorrow and your imaginable future.

A good leader knows what qualities are required and how to ignite inspiration

  • Value alignment between the leader(s), the business, the front line, and the customer is, I believe a new critical success factor. Most change programs fail, we keep taking yesterday’s learnings and applying them to tomorrow, but let’s be real… Our tomorrow is nothing like our yesterday.  We have talent in our communities to help us ignite curiosity to create options; spend time igniting curiosity while keeping an eye of historical success factors, but do not base your whole program around the success of another program.  It will fail! Much of the transformation journey can be learned.  The real gaps are typically around quality of leadership, those that are aligned in values, that can inspire, motivate, keep their eye on the outcomes and indicators to show progress to achieve it.  Those willing to be part of the team.

  • Have roles or governance that looks at internal and external change to give leadership a perspective. These do not need to be ‘payroll’ individuals.  They can be friends of the business, partners and children of employees, customers, or suppliers.

  • Make it clear who is responsible for the ‘thinking’ and who is responsible for the ‘doing’

Recognising the need for change

  • Often issues show themselves long after an event has occurred. Often by the time you realise you have an issue it has compounded, and you’ll have to work to pinpoint and assess the root cause of the issue (without making assumptions!) You need to make change or transformation a priority on your management agendas, and agree to the problem to solve; situation, complication, question (SCQ FrameworkTM).  Having the right traits to recognise the need for change and then decide what to do is the most difficult element of igniting change – transformation.

Merging Portfolio Management and Strategy to Achieve Your Imaginable Future

  • The ability to make change simultaneously to running a business is like being a juggler, being essential to keep an expert eye on every single ball.

  • Knowing what is in your portfolio to ‘keep the lights on’ vs ‘operating model improvements’ vs ‘growth’ is absolutely critical for transformation success.

  • Analysing cash flow against the same categories as above, bandwidth to inspire, think, manage, do and internal capability and capacity now vs tomorrow

  • Implications of the strategy to achieve your tomorrow and its priorities.

  • Create an impact roadmap. This is such a powerful tool for boards, management teams, front line and customers. You can create a layered view (like a persona model) of who sees what level of detail.   Create a change database or excel tool based of the type of change and audience it will impact – DO NOT DO IT FROM THE LENS OF THE PROJECT OR PROGRAM NAME.  The impacts should link back in the detail to the one or more investments that bring about the impact, but that project should not lead the conversation.

  • CONTINUAL review and assessment of what is working; what is not; what needs to stop, defer, merge, start is a full time job by a role that ‘gets it all’ and can highlight the problem areas for creating curiosity in the management team to resolve.

Make your strategic roadmap part of your day to day business discussions, not a quarterly or annual planning exercise

  • Plan the actions for right to play

  • Plan and prioritise when to pursue

  • Plan and take intentional action on when to disrupt

  • Concurrently have a lens across all the above for starting off through a narrow funnel and then broadening – widening yourself in the market as your results allow. But make it an intentional plan, not ad hoc each time you get some positive results in your bank account.

  • Be prepared to flex, many strategies get so focused on the end point without recognition of the amendments and flexing of many elements along the journey to get you there based in environmental changes around you.

  • The finish line is not often where you will think it will be, and often in business the baton gets passed on during the race! Endeavour to plan transformation with no more than 6 to 8 weeks between each ‘change drop’.

The importance of speed to achieve value quickly

  • Be intentional between your ‘change’ activities and ‘transformation’ activities. Your transformation activities should leapfrog much of your change programs or organic activities.  Be intentional of who leads organic change activities vs transformation change, they are a completely different maturity of skill set.  Many organisations take a ‘good’ organic change role and elevate them to transformation change and wonder why the success is not transitioned.   Success is greater if change is embedded as you deliver and the communication of why is aligned to values.  Speed is paramount in transformation change, hence why point 2 is critical.

Ecosystem of engagement and communication

  • Powerful and compelling storytelling on your strategy and operating model can be made confusing if written by the people who do the doing. We often go into the detail of how versus why.  People less interested in the how, are more engaged with the why and point of difference.

  • Everyone takes in information in different ways, be diverse and innovative in your engagement and communication ecosystem. In today’s day and age, you do not necessarily need a digital marketing agency to take 8 weeks to turn around every piece of content and collateral.   Use your digital marketing agency on your big key messaging pieces, in between self-drive and own ways to engage and communicate.  There are a wealth of good ways to do this… get a social media coach to engage with your management team or via your marketing team.  STEP UP TO COMMUNICATING IN A STYLE AND CHANNEL THAT PEOPLE WILL LISTEN.  Make sure this is aligned to your digital strategy. Don’t take 6 months to review, analyse and make a recommendation.

Create internal capability to lead sustainable change

  • Know when you need to invest in external help, but only do it with a guarantee of internal capability uplift, the investment should be around building your capabilities and rapidly getting outcomes realised. Be prepared for the investment of back fill for key roles concurrently as external help or you are partially wasting the external help.  What is the use of paying for external assistance if you do not free up your people to build capability and knowledge?  I have seen so many transformation programs over the years that use BAU roles without backfill and expect them to also do their day jobs and at the end of the transformation the BAU roles leave as they are burnt out and discouraged.

If you wish to have a chat; either virtual or the old fashioned way of using the phone; just ping me.   You can have a look at what I chat about on my website.

Change is a journey, transformation is a specialised skill set. 

About Ferne

My superpower is to ignite change and inspire actions to achieve the imaginable future of individuals and businesses. The first step is facilitating you to unlock your curiosity.


Rejig Focus To Take Inspiring Action

Health & A Clean Green Home

Ferne Eliz King Chit Chat

Create the Tiny Life You Crave

9 things to keep in mind as you go about your day

9 things to keep in mind as you go about your day

9 things to keep in mind as you go about your day


Tip One: Focus on what you do with your time, not what others do – do not compare !  Your mind will never let you win !

Tip Two: Keep a rough diary for a week or minimum of three days to know what you do with your time, and then decide what / where you will change

Tip Three: create your own one pager personalised diary to track where you want to / should spend your time each day.  Hand write this for a week, then digitise it on computer or device

Tip Four: do something every day to take a step towards your imaginable future.   EVERY day to take a step , take an action

Tip Five: do not reward yourself throughout your day, do not say .. after the next task i will reward myself and go to the fridge!! do not reward yourself until the end of the day.. and ONLY reward yourself if you actually achieve your goals for the day

Tip Six: Working longer hours does not create productivity;  a good balance of sleep, nutrition, mindfulness, exercise, happy activities and striving for something larger than ourselves and mixing in some work creates productivity – schedule in your day journalling, sleep, eating times, meditation, exercise, something to put a smile on your face .. THEN work time – with regular breaks.

Tip Seven: find ways to automate and consolidate!  digital transformation …

Tip Eight: break your weekly time schedule into problems you are solving for, this quite often alters the tasks and the priorities you give them … figure out what are your biggest three problems causing you stress or worry, then plan the actions to resolve or mitigate as a priority.

Tip Nine: only spend 20 minutes maximum a day ‘surfing’ social media.  Dont look at your phone or computer before you are ‘ready’ for the day.  Dont look at your phone or devices for the hour before going to bed.

I have my ups and downs of being at home, I try to be careful of the language I use.  I am not ‘stuck at home’, I am ‘safe at home’.  I am not ‘floundering and figuring out how to get through a day’  I am ‘flourishing at figuring new and altered ways to find my new comfort’  …
what the heck is happening to my time management?

I am saving hours of travel not having to get myself and my daughter to where we need to be each day. But somehow, I seem to have LESS time. Somehow, I have started to fall behind on all my to-do lists.

Before COVID-19 hit I was working part time at the office and part time at home as well as running an on line business as well as winding up a tiny house design and build company, managing a house, a child, a parent who lives independantly with us …  I was managing it all brilliantly.

When the restrictions began, I was quietly looking forward to having so much extra time on my hands each day, my house will be spotless, our dinner will be extravagant, I will be producing some of my best work and I will still have time leftover to focus on my other ventures. Sure my 6 year old will be home, but my mother lives on the property and she will be able to help with home schooling, besides I will be saving myself an hour a day just from not having to do the school runs and nearly 2.5 hours a day with work travel .. there is 3.5 hours saved right there!

Day one, somehow it was lunchtime… I had given up on home schooling for the day (No judgement, I’m sure I am not the only one.. being a teacher is tough!), I had half an unloaded dishwasher, I had no idea what we were doing for dinner, and besides from checking some emails I had only done about 10 minutes of work!! Oh, and the house was far from spotless thanks to my 6 year old hurricane getting around the place.

Where did the morning go?? What do I have to show for it?? And about 1pm I started role playing the conversation that was going to occur when my partner got home about how much I had (not) got done in the day!

Ok, Ferne, not the best start, sit down and have some lunch, call in your mum for some ‘Nanna Duties’ then get stuck into it… No distractions! But then the phone rings (I didn’t answer her last call; I’ll have a quick 10 minute chat…who was i kidding … 40mins later I’m back into it). But then the washing machine sings, but I am ignoring it… (or am I? It wont take long to hang out, and I need time to think through my response to this problem anyway).. And then it is 9:30pm, we had meat and veg for dinner, the house is quiet (but not clean), I am the only one awake, and I will be for the next few hours at least while I get this work done.. And I promise myself that tomorrow I will be more organised, more disciplined, no excuse!! Yet, I continued doing the same thing every day that week.

Clearly what I was doing wasn’t working for me and I had to change my strategy. The truth is I have never been in this situation before, so I needed to come up with a unique approach. Yes, discipline is part of it, but it is not the whole solution. The bottom line is at home we are distracted by our personal to-do lists because everything that we would not give a second thought about in the office is now at our fingertips at home (and there is no shame in wanting to get ahead so there is more time for leisure at the end of the day).

So here is what I realised…

If I start my ‘tasks’ at the time I usually leave for work and finish ‘tasks’ at the time I would arrive home I am giving myself easily an extra two hours of ‘to do’ time.

I spend 5 minutes in the morning creating a list of all my chores and all my tasks for work, and the time that it will take to complete them- rechecking each morning what i need to carry over from the day prior and readjust for the week, or what i did in advance of expectation.

I prioritise tasks and plan the day so I do a task for work – and make sure I do the tasks I dont like FIRST , followed by a 5 minute ‘break’ where I will do a house chore.

I am working faster to try and keep up with my daily schedule. When things go back to “something different than today” I will continue to beat the clock to do my housework as I now realise I waste way too much time dawdling on mundane tasks that I could do quickly and free up time for myself.   Every time I save 5 minutes I spend that extra 5 min journalling or doing something for ME !

Ferne Eliz King

About Ferne

My superpower is to ignite change and inspire actions to achieve the imaginable future of individuals and businesses. The first step is facilitating you to unlock your curiosity.


Rejig Focus To Take Inspiring Action

Health & A Clean Green Home

Ferne Eliz King Chit Chat

Create the Tiny Life You Crave

With the future in mind, what questions should you be asking yourself or your management team?

With the future in mind, what questions should you be asking yourself or your management team?

With the future in mind, what questions should you be asking yourself or your management team?


What is the ask of you?

Curiosity, courage with survival instincts while maintaining good values exhibited with kindness to individuals, the community and our environment, and please also ensure there is emergency funds if you are an individual and profits if you are a business. Oh, and whatever you do ensure it is of the highest value and you or your company are the ‘go to’ place for the service you offer.

To sustain this expectation of you, please take actions to feed your soul, inspire your curiosity continuously stretch to achieve something that is bigger than yourself.

Coupled with the above you need quality of life which in one word is HEALTH. Mind, body and soul.

Ensure you take the time to drink quality water, choose foods that do not poison you and regular journalling, meditation and audio / reading.

And we each have 24 hours. Ready, set …. GO !!

Nine questions to ask ourselves in being curious, bold and courageous to achieve the tomorrow we wish for our business and ourselves.

If you own a business ….

  1. What does success look like for you in the future? How will you measure your success differently from today?
  2. Can you articulate the value you provide and the need for it in the market?
  3. Do your people recognise and value the point of difference for your business and can they alter the way the convey that message to effectively communicate with all potential stakeholders?
  4. What area of your operation model needs further development to support your BAU and growth strategies, inclusive of digital?
  5. What phase is your business in Right to Play? Pursue? Disrupt?  Can you pinpoint your achilles’ heel?
  6. Can your internal capabilities develop new methods to take your value to the market or expose your value to new markets
  7. Can you assess your current investment portfolio (who is doing what and why) and have the courage to reprioritise, merge, stop, accelerate and start within 2 weeks? Can you match this against capability and capacity to do the work in the time required?
  8. Can you match your future value and market need against the capacity and capability you have to fulfill it today? Do you have a plan to address the gap?
  9. Do you have a roadmap of the journey to achieve your imaginable future, in relatable terms that will inspire people? Do you have a program to humanise the engagement between executives and your front line?

Having an understanding of the experience you want your customers to have, what they ask of you, and the experience your people wish to have is the whole ecosystem of experiences and relationships.  It is undesirable to have layers upon layers between the executives, the front line and your customers.  I believe there will be a demand to break down the layers to create a sense of aligned values in your ecosystem, and the values that do not align will be the Achilles’ heel of many organisations.

Questions for an individual  ….

  1. What does success look like for you in the future? How will you measure your success differently from today?
  2. What value do you provide? What is the need for this value in your peer group or workplace?
  3. Can you articulate the point of difference between you and your peers that is authentic to your values?
  4. What areas of your life do you need to address to support your journey and growth? 1. That which you love. 2. That which the world needs 3. That which you can be paid for 4. That which you are good at.
  5. Are you aligned with your employer/partner/family in the phase of life you are in? What is your achilles’ heel?
  6. Do you have the right influencers or contacts to help inspire you for ways to achieve your imaginable future?
  7. Are you willing to make changes and reprioritise over two weeks to move towards your imaginable future? What changes would you be willing to immediately make to begin to bridge the gap between now and your imaginable future?
  8. Can you articulate the gap between now and your future goal? Do you have a plan in place to succeed?
  9. Do you have an inspiring way to articulate your goals to those that matter? Are you proud to do so?

Having an understanding of the experience you want to have in this life is an ecosystem of experiences and relationships.  It is unnecessary to have layers upon layers of complexities in our lives. Having clarity on your imaginable future, taking actionable steps to achieve that after assessing inspired options, and knowing when to recheck the destination or the actions to achieve. The ecosystem of these experiences can be overwhelming and confusing, but in reality they are not complex. It all starts with the quality of questions we ask of ourselves.

How will you spend your 24 hours allocated per day?  With whom will you spend it with to address the asks of you and the questions to resolve?

Book a free call with me for a chat… 


About Ferne

My superpower is to ignite change and inspire actions to achieve the imaginable future of individuals and businesses. The first step is facilitating you to unlock your curiosity.


Rejig Focus To Take Inspiring Action

Health & A Clean Green Home

Ferne Eliz King Chit Chat

Create the Tiny Life You Crave