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How to compare to your competitors?

How to compare to your competitors?

How to compare to your competitors?

In business there are always competitors. Contrary to popular opinion it is necessary to know and understand what your competitors offer. Potential clients are going to research and compare you with others in the market. How will you stand out from them if you aren’t aware of what they offer? Knowing your competitors and developing your point of difference is fundamental to success.

Do your people recognise and value the point of difference for your business and can they effectively communicate it?

Ritchies IGA is one of the largest independent Supermarkets in Australia, but this wasn’t always so. In fact, about 20 years ago Ritchies IGA was on the edge of closing their doors forever. CEO, Fred Harrison had to develop a strategy to stand out from the 1000’s of other Supermarkets around the country. Offering great specials and rewarding customers is a start but not enough to convert people permanently, because in reality most Supermarkets offer this. Fred’s development of the Community Benefits Program was the turning point for Ritchies. The program enables each customer to nominate a school, club, or charity to receive a certain percentage of the profits from their purchases. Today, thanks to this key Point of Difference, Ritchies appears on Australia’s top 20 retailers list and has donated over 50million dollars to nominated organisations.

So, the TRUTH is; although you are special, extraordinary, and provide value in what you do every day, you probably aren’t unique. There are likely 100’s or even 1000’s of others that are just like you. One of the greatest strategies to thrive in business or life is to find a way to stand out from your competitors, and that starts with your point of difference.

So, DARE to be bold. Dare to take chances. Do not be afraid to try something that has never been done before. When you are confident in what your point of difference is, learn how to convey it in different ways to effectively communicate it to any individual or corporation along your journey. Drop an emoji if you are ready to dare to stand out.

Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.

– Thomas Edison

 

Ferne Eliz King

Love Life Love YOUR Life

Curious about Actions for Your Tomorrow

Let’s have a 30 min free chit chat. If you are an inspired individual or are in an inspiring business I’d love to listen to your journey, your challenges and your dreams. I want to know about your superpower, I can help you with that- everyone has one! I want to turn up your curiosity dial and together create options and then actions, rejig your actions to achieve your tomorrow. I want you to leave this call believing in yourself,
being inspired and having hope for the future.

About Ferne

My superpower is to ignite change and inspire actions to achieve the imaginable future of individuals and businesses. The first step is facilitating you to unlock your curiosity.

 

Rejig Focus To Take Inspiring Action

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Ferne Eliz King Chit Chat

Create the Tiny Life You Crave

Growing your business

Growing your business

Growing your business

This week I ask a very pointed question. It gets people uncomfortable. We all need to be confident with our strengths and capabilities, and if there is a need that you cannot fulfill you must define your boundaries and play to your strengths.

But companies must set their people up to succeed. They should know the strengths and capabilities of each of their employees and use it to their advantage. It takes a certain style of person to create a product or service, and typically different type to lead the product or service into the market.

And then there is the skillset that can lead different WAYS to take both current and new products and services to the market.

It is about using the right roles, the right people, for the right tasks in growing your business.

Ask yourself:

Can your companies current capabilities expose your  value to the market in new and different ways?

Taking your value to the market effectively is an intricate process. If a comedian stepped onto a stage and said, ‘I’m funny person,’ would you believe them if you had never heard one of their jokes? To make their audience laugh a comedian has to be funny, not just state they are. They need to continuously measure the reactions of the crowd, at times alter their punchline or delivery to have a higher chance of success in entertaining different audiences. Their craft takes years to perfect, but even when accomplished the need for new material is endless. If they repeated the same jokes at every gig, their fans would lose interest. Comedians need to be resourceful to develop new fresh material, a lot of them will find inspiration in the most mundane of daily experiences such as seeing someone walking their dog each day or a conversation they overheard on public transport.

This is not dissimilar to taking your product or value to the market in business. As a comedian looks for new ways to entertain and provide fresh material, your people need to constantly pursue new markets and deliver new value to your existing market. As with comedy, timing is crucial- you must warm up your targeted market and deliver your value at the right moment, blindly posting an ad to a cold, and broad audience is not likely to get you any ‘laughs’.

Growth is never by mere chance; it is the result of forces working together

– James Cash Penney

 

Ferne Eliz King

Love Life Love YOUR Life

 

Curious about Actions for Your Tomorrow

Let’s have a 30 min free chit chat. If you are an inspired individual or are in an inspiring business I’d love to listen to your journey, your challenges and your dreams. I want to know about your superpower, I can help you with that- everyone has one! I want to turn up your curiosity dial and together create options and then actions, rejig your actions to achieve your tomorrow. I want you to leave this call believing in yourself,
being inspired and having hope for the future.

About Ferne

My superpower is to ignite change and inspire actions to achieve the imaginable future of individuals and businesses. The first step is facilitating you to unlock your curiosity.

 

Rejig Focus To Take Inspiring Action

Health & A Clean Green Home

Ferne Eliz King Chit Chat

Create the Tiny Life You Crave

Do your employees work like a well-oiled machine?

Do your employees work like a well-oiled machine?

Do your employees work like a well-oiled machine?

Strategic Portfolio Management – My sweet spot! Aligning strategies with investment availability for growth vs keeping the lights on vs operational improvements. It’s not just investment availability it is matching the capacity and capabilities to be able to achieve the imaginable future.

You need alignment of stakeholders to have the courage to continually review activities. The activities aligned to your business planning cycles.

It is about the right things, at the right time, done in the right way.

I’m here to tell you it is achievable.

Can you assess your current investment portfolio (who is doing what and why) and have the courage to reprioritise, merge, stop, accelerate and start within 2 weeks? Can you match this against capability and capacity to do the work in the time required?  Have you the right advisors or thinkers to think differently than today to achieve tomorrow?

Have you ever seen anything more incredibly controlled and organised as a pitstop crew in Formula One racing?

The driver must stop on the exact mark to allow easy access for the crew. The driver shifts into neutral and keeps a foot firmly on the brake. Simultaneously the ‘wheel gun crew’ immediately remove the wheel nuts, the ‘jack crew’ raise the car, while the ‘refueller’ has 1.5 seconds to connect the hose. As the refuelling begins the ‘tyre off crew’ have 2.5 seconds to remove the wheels and move out the way so the ‘wheel on crew’ can attach the new, preheated wheels within 3.5 seconds and another crew member can clean the driver’s helmet visor. Then the ‘wheel gun crew’ tighten the nuts, and the ‘jack crew’ lowers the car. Finally, the driver shifts to first gear as the refuelling finishes and a crew member wipes spillage. The driver takes off .3 seconds after fuel hose is removed. This all occurs in a maximum of 16 seconds! There are over 20 people involved in a Formula One tyre change and refuel, and every one of them needs to be in exactly the right place, doing exactly the right thing, at exactly the right moment. While each crew members sole focus is on their specific job, they need to demonstrate awareness of the sequence of roles for the rest of the team in order to beat the clock.

It astounds me that so much can be achieved in so little time when managed correctly. This is what I want for you. I want your business running like a well-oiled machine. I want you to reprioritise your focus over the coming weeks to set the path to achieve your imaginable future. I want you to set clear objectives for yourself and your people, so everyone knows the role they are responsible for. Teamwork is imperative, but that begins with each individual realising their value within that team.  

Think about the gap between your now and your imaginable future, what actions can you take NOW to begin your journey?  .. and hand pick those that can think differently about how to achieve outcomes for the future.

Successful people have fear, successful people have doubts, and successful people have worries. They just don’t let these feelings stop them.

– T. Harv Eker

 

Ferne Eliz King

Love Life Love YOUR Life

Curious about Actions for Your Tomorrow

Let’s have a 30 min free chit chat. If you are an inspired individual or are in an inspiring business I’d love to listen to your journey, your challenges and your dreams. I want to know about your superpower, I can help you with that- everyone has one! I want to turn up your curiosity dial and together create options and then actions, rejig your actions to achieve your tomorrow. I want you to leave this call believing in yourself,
being inspired and having hope for the future.

About Ferne

My superpower is to ignite change and inspire actions to achieve the imaginable future of individuals and businesses. The first step is facilitating you to unlock your curiosity.

 

Rejig Focus To Take Inspiring Action

Health & A Clean Green Home

Ferne Eliz King Chit Chat

Create the Tiny Life You Crave

Do you have a plan to succeed?

Do you have a plan to succeed?

Do you have a plan to succeed?

IF YOU DO NOT KNOW WHERE YOU ARE GOING, YOU WILL END UP SOMEWHERE ELSE.

– Yogi Berra

The thing is, when I ask an individual or team for details on their plan to succeed, more often than not I get no clarity in their answer. If I am not clear on the roadmap, I can guarantee you that some of your people will be just as confused. Remember that longevity in business involves evolving with the times, market and trends. Continuing to ‘do’ might be adequate for now but is not a plan for long term success.

So ask yourself this:

Do you have a roadmap of the journey to achieve your imaginable future, in relatable terms that will inspire people? Do you have a program to humanise the engagement between executives and your front line?

When approaching your employees remember that just because it is clear to you, does not mean it will be clear to all. Think of it this way, If I gave you a map and told you to get me from A to B would you remain composed? Or would anxiety start to creep in?

There are 3 types of people in this world; those that can read a map, those that cannot and have no problem admitting it, and those that are pretty sure they can, or at least don’t want to admit they can’t, but wind up getting lost along the way. Some would consider the invention of the GPS a blessing, being that it is easy to follow, gives verbal prompts, reliable, and almost impossible to get lost… But what about the people that aren’t tech savvy?

Developmental psychologist Howard Gardner uses his model of 9 multiple intelligences to demonstrate how our brains work in different ways. He promotes how each of us have our own strengths in learning and understanding and how leaders must comprehend these dynamics when managing others. This is why, for example, someone may have great ‘people skills’ but are not strong in mathematics or problems involving logic. Or why others may be very coordinated and excel in physical tasks and activity but are unable to articulate the words to express their feelings or desires effectively. To ensure you are inclusive to diversity of thoughts, consider the 9 intelligences listed below when conveying a message or vision to others.

  • Bodily-Kinesthetic: Coordination of the mind and body
  • Existential: Abstract, philosophical thinkers that question the big picture
  • Interpersonal: People Smart. Sensing feelings and motives of others and reacting appropriately
  • Intrapersonal Intelligence: Self Awareness. To understand yourself and your desires
  • Linguistic Intelligence: Word Smart. To articulate what you mean effectively
  • Logical-Mathematical: Number and Reasoning Smart
  • Musical Intelligence: Music Smart
  • Naturalist Intelligence: To understand living things and reading nature
  • Spatial Intelligence: Visual thinking. Ability to visualise in 3D (People that are great at reading maps!)

What is the point of making a map if no one else can read it? Or having a map that the majority of people understand when there are others afraid to speak up in fear they are the only ones that don’t ‘get it’? Be aware that what makes sense for one will not make sense for all and consider the various ways people interpret and process information when you develop your roadmap. Be proud of your plan, but ensure your people are just as inspired and excited to guarantee their support on your journey.

The two words ‘information’ and ‘communication’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.

– Sydney J. Harris

 

Ferne Eliz King

Love Life Love YOUR Life

Curious about Actions for Your Tomorrow

Let’s have a 30 min free chit chat. If you are an inspired individual or are in an inspiring business I’d love to listen to your journey, your challenges and your dreams. I want to know about your superpower, I can help you with that- everyone has one! I want to turn up your curiosity dial and together create options and then actions, rejig your actions to achieve your tomorrow. I want you to leave this call believing in yourself,
being inspired and having hope for the future.

About Ferne

My superpower is to ignite change and inspire actions to achieve the imaginable future of individuals and businesses. The first step is facilitating you to unlock your curiosity.

 

Rejig Focus To Take Inspiring Action

Health & A Clean Green Home

Ferne Eliz King Chit Chat

Create the Tiny Life You Crave

Moving from now to success

Moving from now to success

Moving from now to success

When you think about how life will be when you have achieved your dreams, how does your business operate daily? Do you have more staff, how much confirmed work do you have? How much in the pipeline? Do you advertise or do people approach you? What product or service are you offering the market? What resources do you have?

Now think about today. Do you have the capacity or capability to operate in that way today? If, not do you have a plan to bridge this gap.

 

Can you match your future value and market need against the capacity and capability you have to fulfill it today? Do you have a plan to address the gap?

 

What you do today and tomorrow will  determine your future. Anything is possible with the right mindset.

I grew up in a low socioeconomic environment where emotional and physical safety was not always tended to. My parents had to work incredibly hard to provide food and necessities for myself and my siblings. From a young age I was determined to shape a better future for myself. At the time, I was not sure exactly how, but I knew my goal would be achievable if I worked hard enough. Transforming my life was far from easy, but after multiple knock downs and bumps in the road I achieved the imaginable future I strived for so long.

My story is not unusual. There are plenty of people that can attribute hard work and determination to bridging the gap between where they came from and where they wanted to be.

As a child, Oprah Winfrey was frequently molested by multiple family members and teased by other children as she was so poor, she wore dresses made from potato sacks. Oprah went on to host the highest-ranking television program of its time for over 25 years.

J.K Rowling fled from her abusive husband with her 4-month-old daughter, which resulted in her living on welfare, in social housing, clinically depressed and suicidal prior to seeking help and completing the extremely popular Harry Potter series.

It does not matter where you have come from on your journey. Do not be consumed by where you are now if it is not a place you wish to be.  If you are in a place you wish to be – that is AWESOME and good on you. What is important is where you want to be, and what actions you need to take to get there. Continue to set goals and make plans to achieve them. Recognise where you need further resources and work towards acquiring them. Continue to strive towards the imaginable future you deserve!

I always did something I was a little not ready to do. I think that’s how you grow. When there’s that moment of Wow, I’m not really sure I can do this, and you push through those moments, that’s when you have a breakthrough.

-Marissa Mayer

 

Ferne Eliz King

Love Life Love YOUR Life

Curious about Actions for Your Tomorrow

Let’s have a 30 min free chit chat. If you are an inspired individual or are in an inspiring business I’d love to listen to your journey, your challenges and your dreams. I want to know about your superpower, I can help you with that- everyone has one! I want to turn up your curiosity dial and together create options and then actions, rejig your actions to achieve your tomorrow. I want you to leave this call believing in yourself,
being inspired and having hope for the future.

About Ferne

My superpower is to ignite change and inspire actions to achieve the imaginable future of individuals and businesses. The first step is facilitating you to unlock your curiosity.

 

Rejig Focus To Take Inspiring Action

Health & A Clean Green Home

Ferne Eliz King Chit Chat

Create the Tiny Life You Crave

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